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Built only for MSPs

Qualified sales calls for your MSP, booked onto your calendar.

We run ads to business owners in your best industries, check every lead by hand, and book only the right-sized companies. The ones still locked into a contract, we track until they can switch.

1. Ads reach your best industries

2. They answer the qualifying questions

3. Good fits book your calendar

Whatever industries you serveLaw firmsDental and medicalAccountingManufacturingConstructionFinancial servicesNonprofitsReal estateProfessional services+ any other industry

Referrals work. You just can’t turn them up.

When you have room for more clients, there’s no dial to turn. Here’s what usually goes wrong when MSPs try to build one.

Most ad leads are the wrong size.

Five-person offices, the wrong city, the wrong industry. Every lead is checked before it reaches your calendar.

Good prospects get thrown away.

A company locked into a contract for another six or twelve months isn't a dead lead. Most agencies drop them. We track them.

You never see what happened after the click.

Every week you get a report: calls booked, calls checked, calls that showed up, and what each one cost.

The system, in three parts.

We build it, we fill your calendar, and we keep the prospects who aren’t ready yet.

Part one · the first 30 days

We build it.

We figure out why a business in your industry should pick you over the next MSP, and write an offer around a real reason to switch.

  • 20 to 30 different ads, each with its own idea
  • A landing page that asks how many employees, what industry, who their provider is, and when their agreement ends
  • A separate page for anyone who doesn't fit

Try it: what happens to each lead?

Example rules: a 10 employee minimum, and decision-makers only. You set yours.

  • Sees your calendar and books a call (this is their result)

    A person checks their website and LinkedIn before the booking is confirmed.

  • Goes into your renewal pipeline

    We record the renewal date and follow up, under your name, until they can switch.

  • Lands on the not-a-fit page

    They never see your calendar, so your team's time goes to the right companies.

Part two · from day 31

We fill your calendar.

Ads go live. Anyone who doesn’t fit is sent to a different page and never sees your calendar. The ones who fit, we check by hand before we confirm them.

Then they get reminders and a short video from you, so they actually show up.

Part three · ongoing

We keep the ones who aren’t ready.

A lot of good companies are stuck in a contract for another six or twelve months. Most agencies throw them away.

We record their renewal date and follow up until they can switch, so you build a pipeline of future clients, not just this month’s.

Illustration. Prospects are organized by contract end month.

A person checks every booking.

Forms get filled out carelessly. Before a call reaches your calendar, we look at who actually booked it.

Their website

Is it a real business, in your service area?

Their LinkedIn headcount

Does the size match what they put on the form?

Their role

Are they a decision-maker for IT?

Good fits are confirmed. Everyone else is removed, so your team only takes calls that are worth taking.

Everything behind the booking, handled.

You don’t manage ads, pages, or follow-up. You take the calls.

Landing page and qualifying form

Built in your name, with a not-a-fit page for everyone who doesn't qualify.

Offers built around a real reason to switch

Two or three trigger-based offers for your best industries, like a contract renewal review.

20 to 30 ads, then fresh ones weekly

Each ad carries one idea, in a mix of images, short videos, and carousels.

A human check on every booking

We look at their website and LinkedIn headcount before a call is confirmed.

Reminders and no-show rebooking

Confirmations, reminders, and a short video from you, all under your name.

A CRM with two pipelines

Your sales pipeline, plus a renewal pipeline organized by contract end month.

Renewal follow-up

Regular texts and emails that step up as a prospect's renewal date gets closer.

Weekly report and a 90-day review

Calls booked, checked, shown up, and cost per qualified call.

What could one more client a month be worth?

Move the sliders to model your own numbers. It’s the math we walk through on the call.

Your numbers

3
15%
$2,000

Annual recurring revenue you could add in 12 months

$561,168

run rate after 12 months at this pace

Qualified calls a month
13
New clients a month
1.9
New monthly revenue, each month
$3,897

An illustration of the math from your own inputs, not a promise of results. We guarantee qualified calls; the close is yours.

Every week, you see exactly what happened.

Only good bookings count, so the ads keep finding better people. Everything is tracked in one place, so nobody falls through the cracks.

At about 90 days we sit down for a review: results, your renewal pipeline, and the plan for the next quarter.

Sample layout. Your report shows your real numbers.

From signing to live ads in about 30 days.

Your job: give us access, approve the ads within 48 hours, and show up to the calls.

  1. Day 0

    Sign

    Agreement, payment, welcome.

  2. Days 1–5

    Access and kickoff

    We learn your numbers and agree what qualified means.

  3. Days 5–12

    Strategy

    Your industries, offers, and ad ideas.

  4. Days 10–25

    Build

    Landing page, CRM, follow-up, and 20 to 30 ads.

  5. Days 25–30

    Test and launch

    Every path tested, then ads go live.

  6. Days 31–90

    Run and improve

    We check every booking and improve the ads weekly.

See the full plan

A real reason to talk. Not a “free consultation.”

People rarely switch IT providers without a reason. We build each offer around the moment they actually would: frustration with a provider, or a renewal coming up.

These are examples. We build offers around the industries you serve, whatever they are.

  • Downtime and Recovery TestLaw firms
  • IT Contract Renewal ReviewAnyone near renewal
  • Insurance Readiness CheckBusinesses with cyber insurance
  • Patient Data Protection CheckDental and medical

A guarantee in writing.

What we guarantee

At least three qualified calls a week, on average.

Starting after the 30-day build, in writing. If we fall short, we keep working at no extra fee until we hit it. We guarantee qualified calls, not signed clients, because you run the close.

What MSPs say.

Illustrative client profiles — replace with approved customer logos and testimonials.

RTG

Ridgeline Technology Group

Raleigh, NC

Before
Signing about 2 new clients a quarter, almost all from referrals
What we did
Rebuilt their offer for 50+ seat companies, launched ads in their service area, and qualified every lead before booking
Result
7 new clients in a single quarter
“For the first time, I actually know where next quarter’s clients are coming from.”
Michael Turner, Founder
HIT

Harborview IT

Denver, CO

Before
Average client size under 20 seats
What we did
Repositioned them for law firms and manufacturers, and booked meetings directly with owners and CFOs
Result
4 new accounts averaging 72 seats in 90 days
“We stopped chasing small offices. Every meeting now is a company we actually want.”
Sarah Mitchell, Founder

Questions MSP owners ask.

Don’t see yours? Ask on a call.

Qualified calls on your calendar, starting after the 30-day build, plus the landing page, ads, follow-up, and weekly reports behind them. You run the sales call and the close.

Let’s talk about getting qualified calls on your calendar.

Book a call and we’ll show you what this looks like for your market.

Book a call